Digital transformation trends for 2019

During a recent hotel stay, I flipped on the television and found one of my kids’ favorite movies. It was about halfway through, so they asked me to start it over. It never occurred to them: TV doesn’t work that way. In fact, for Gen Z, the concept of “missing” part of a movie is absurd. They grew up in the age of video streaming where content is always accessible and their favorite movie is basically always “on.” And for those of us who have grown accustomed to new digital transformation trends in media, it would be difficult to go back to the digital dark ages. What do we have to look forward to in the years ahead?

Last year, we took a look at the top digital transformation trends in several industries, including media and entertainment. We looked at several trends from the early impact of AI to cord cutting to potential ways that virtual and mixed reality may change the way that we consume media. As we head into 2019, what we have in terms of digital transformation trends in entertainment and media is truly reflected in the trends of media consumption. People want content on demand—tailored to their interests—and accessible any time they want it. On the other hand, advertisers want access to these warm bodies, putting their sights on video to do it. Below are the biggest things to look for in 2019.

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